Why brands and agencies are not buying mobile ads – Mobile Marketer – Columns

See on Scoop.itMobile News, Mobile Marketing and More

By Howie SchwartzWhat is lacking in mobile media today? Namely: lack of audience buying at scale, lack of brand safety, lack of efficiency and a lack of audience buying. You may have noticed that I repeated one of these twice.

See on www.mobilemarketer.com

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