Bring mobile analytics full circle with A/B testing, optimization and retargeting – Mobile Marketer – Columns

See on Scoop.itMobile News, Mobile Marketing and More

By Brendan O’KaneWell-informed persistence is the essence of retargeting. When customers do not respond to your messages, you use the information you have on them to make follow-up messages more enticing and likely to convert.

See on www.mobilemarketer.com

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