Huawei Unveils Global Ad Campaign

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China’s Huawei is rolling out a global ad campaign around the theme, “Make it Possible.”

Alexander Bakoulis‘s insight:

 

They tell me the road ends here. But not my road. I define where my road will take me, where my journey ends. Sure, challenges await me. Obstacles will stand in my way. And moments of doubt will appear. But I will never stop believing. Magic can be created. Dreams can be made true. Through determination and perspiration. This drives for progress, which defines my journey into the possible. Every decision is mine to make. Every challenge is mine to take. And they all serve to make me stronger, to make the end goal even more amazing. To get even closer to my dream. Possibilities favor the fearless. Come. Step forward. Dare to dream. Make it possible.

 

See on mashable.com

Exclusive Survey: What Advertisers Really Think About Facebook | Special: Special Report: Digital A-List 2013 – Advertising Age

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ad age and citi surveyed marketer opinion about facebook in january 2013.

Alexander Bakoulis‘s insight:

A survey from Ad Age and CITI of 701 marketers and media executives reveal that 61% of brands are investing in Facebook advertising in 2013, up from 55% in summer of 2012. [see full infographic at Ad Age] The adoption rate for new Facebook ad offerings, like "sponsored stories" and Facebook’s Ad Exchange, had low adoption rates, even with the increase of ad buys overall. The focus has turned to Facebook’s mobile ads with 69% of marketers saying it is "somewhat" or "very important" to their strategy.

See on adage.com

Samsung Launches the Galaxy Note 8.0

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Almost two days before the official event starts, Samsung gave journalists a glimpse of the Galaxy Note 8.0.

Alexander Bakoulis‘s insight:

With the Galaxy Note 8.0, Samsung is revisiting a space it helped pioneer with its original Galaxy Tab back in late 2010: the mid-sized tablet.

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Surprisingly, touchscreen laptops don’t suck

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With Windows 8, touchscreens are more relevant than ever before. However, some pundits have long believed that a touchscreen simply doesn’t belong on a laptop. Sometimes, they quote Steve Jobs….

Alexander Bakoulis‘s insight:

Thaats a very good idea!

See on www.theverge.com