Big data success includes personal, real-time analytics: Merkle exec – Content – Mobile Marketer

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SAN FRANCISCO – A Merkle executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile marketers can marry real-time and personal analytics to make the most of big data.

Alexander Bakoulis‘s insight:

# When it comes to mobile, the biggest areas for data are around multichannel CRM because it is included with the rest of the touch points. Location and social are also big areas.


# In addition to getting the right analytics tools in place, marketers also need to remember what is important to measure and how to sort information out. Marketers need to separate information into dashboards and things for analysis on.

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