Big data success includes personal, real-time analytics: Merkle exec – Content – Mobile Marketer

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SAN FRANCISCO – A Merkle executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile marketers can marry real-time and personal analytics to make the most of big data.

Alexander Bakoulis‘s insight:

# When it comes to mobile, the biggest areas for data are around multichannel CRM because it is included with the rest of the touch points. Location and social are also big areas.

 

# In addition to getting the right analytics tools in place, marketers also need to remember what is important to measure and how to sort information out. Marketers need to separate information into dashboards and things for analysis on.

See on www.mobilemarketer.com

Fandango Touts Integration with Apple’s Siri in iOS 6.1 | Mobile Marketing Watch

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It comes as no surprise that mobile devices play an important role in Fandango’s business today. As the nation’s leading moviegoer destination for electronic

Alexander Bakoulis‘s insight:

The lastest update for Apple mobile devices, iOS 6.1,includes Fandango integration with voice recognition software Siri. Siri users can now search for theaters, showtimes, and buy tickets all with just Siri through Fandango. Users can add paperless passbook tickets and just scan their iPhone or iPod directly at the theater. 

See on www.mobilemarketingwatch.com

Has Android Peaked at 70% of The Global Market Share? | Mobile Marketing Watch

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The headlines sure look good for Android these days, the latest of which heralds the operating system’s impressive 70% global market share. But has the

Alexander Bakoulis‘s insight:

According to a new report out of Strategy Analytics, 152.1 million Android phones were shipped in Q4 of 2012 alone last year, leaving Android with a whopping 70 percent global market share.

See on www.mobilemarketingwatch.com