Facebook Execs Tout Mobile, Targeting

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Mobile now 23 percent of quarterly ad revenue, per Q4 earnings

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Big data success includes personal, real-time analytics: Merkle exec – Content – Mobile Marketer

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SAN FRANCISCO – A Merkle executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile marketers can marry real-time and personal analytics to make the most of big data.

Alexander Bakoulis‘s insight:

# When it comes to mobile, the biggest areas for data are around multichannel CRM because it is included with the rest of the touch points. Location and social are also big areas.

 

# In addition to getting the right analytics tools in place, marketers also need to remember what is important to measure and how to sort information out. Marketers need to separate information into dashboards and things for analysis on.

See on www.mobilemarketer.com

Fandango Touts Integration with Apple’s Siri in iOS 6.1 | Mobile Marketing Watch

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It comes as no surprise that mobile devices play an important role in Fandango’s business today. As the nation’s leading moviegoer destination for electronic

Alexander Bakoulis‘s insight:

The lastest update for Apple mobile devices, iOS 6.1,includes Fandango integration with voice recognition software Siri. Siri users can now search for theaters, showtimes, and buy tickets all with just Siri through Fandango. Users can add paperless passbook tickets and just scan their iPhone or iPod directly at the theater. 

See on www.mobilemarketingwatch.com