Africa now has more than 650 million mob

Africa now has more than 650 million mobile phone subscribers. smartplanet.com

Advertisements

Smartphone owners more likely to actively seek new products: Forrester – Mobile Marketer – Research

See on Scoop.itMobile News, Mobile Marketing and More

Discovering new products and services is a crucial part of the customer lifecycle, with mobile playing an increasingly important role in the process, according to a new report from Forrester Research.

Alexander Bakoulis‘s insight:

In the report, "How Consumers Discover New Brands, Products, And Services," Forrester found that U.S. online adults who own a smartphone are significantly more likely to actively seek information about brands, products and services than those who do not own a smartphone. The results show that 57 percent of smartphone owners actively seek out new product information compared to 41 percent of non-smartphone owners.

See on www.mobilemarketer.com

How mobile shopping will improve in the future – Mobile Commerce Daily – Multichannel retail support

See on Scoop.itMobile News, Mobile Marketing and More

Alexander Bakoulis‘s insight:

Mobile’s ubiquity is one of the reasons for its success with consumers as a shopping tool, but the experience as it stands today lacks richness. However, retailers have an opportunity to leverage emerging mobile technologies to enhance the experience through touch, sight and smell, according to IBM.

See on www.mobilecommercedaily.com