Chevrolet drives GM’s mobile moves with Android Auto, Apple Car Play rollout – Mobile Marketer – Software and technology

General Motors’ Chevrolet brand will offer Android Auto and Apple CarPlay compatibility in 14 vehicles for the 2016 model year to satisfy customer demand for in-car services such as navigation, messaging and streaming entertainment while supporting GM’s ambition to become a leader on mobile.

Source: www.mobilemarketer.com

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Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities – Mobile Marketer – Strate

While Hillary Clinton has surrounded herself with impressive mobile tools in support of her second historic run for the United States presidency, an unchallenging primary period could limit opportunities to take advantage of mobile’s ability to drive real-time relevancy and urgency while building and engaging her supporter base.

Source: www.mobilemarketer.com

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Conference print agendas face obsolescence as event marketers go mobile – Mobile Marketer – Strategy

As marketers of live events such as conferences, festivals and concerts turn to standalone mobile applications to distribute pertinent information, personalize experiences, drive advertising opportunities and communicate directly with attendees, print agendas may soon become obsolete.

Source: www.mobilemarketer.com

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Google’s mobile ad investments help keep Facebook at bay – Mobile Marketer – Search

Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.

Source: www.mobilemarketer.com

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